5 Cost Effective Small Business Marketing Tips

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As technology moves forward, there’s no time like the present to improve your marketing skills. In a competitive world of business, it can be intense trying to establish and market your business.   Before spending hundreds of dollars on marketing, utilize cost effective resources. Here are a few tips to help you have a solid small business marketing foundation.

1. Social Media Marketing

If you haven’t already created a social media account, do so. Some of the known sites are Facebook, Twitter, and LinkedIn.  It helps to post at least once per week.  Try to add a weekly quote, motivational, educational and inspirational messages will make your site interesting. Utilize photos and videos. By varying your topics, you’ll appeal to a wider audience. Encourage followers to like and share your site or post. Include open-ended questions that can engage your viewers.

2. Networking

Networking is a good way to market your business. Attend business networking events to grow your clients and know your competitors. EventBrite is a resourceful site to check local events in your area.  This gives you more opportunities to market your business.

3. Take Advantage of the Internet

There are multiple sites that will create or help you create a website that is cost effective. YouTube can be used to create videos to advertise and/or promote your business.

4. Word-of-Mouth

If all else fails, use the old method of word of mouth. Even though we’re in an era where communication is mostly done behind a screen. Word of mouth is powerful. Talk to your friends, family, or neighbors about your business.

5. Host Workshops & Seminars

Another great small business marketing strategy is you can use is hosting workshops or seminars. This will allow you to discuss the benefits of your business and market your product or service. Seminars can possibly create a new revenue stream for you. Research your local libraries or recreation centers. They usually allow you to utilize space at a low rate.  Create a user-friendly registration that allows attendees to provide contact information. Be sure to follow up with the attendees of your event. This helps create a good rapport with potential clients and partners.
Stay educated on the upcoming trends to keep ahead of the competition. Many small business owners tend to be held back by doubt. Keep in mind you don’t have to have a large investment to start growing your business. Try different methods and use what works best for you.

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