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Majority of Poll Respondents Feel at Risk of Identity Theft

Apprisen Financial Advocates Stresses the Need for Additional Awareness and Protection

Columbus, Ohio - October 20, 2010 - Apprisen Financial Advocates is a national nonprofit consumer Financial Services agency that provides personal Financial Services and financial education. The National Foundation for Financial Services's (NFCC) September web poll testing people's attitudes toward identity theft revealed that 66 percent of more than 1,300 respondents feel at risk for identity theft.

"In recent years, identity theft has claimed more than 10 million victims per year, and has been the top complaint to the Federal Trade Commission for the last five years in a row," says Michael S. Kappas, President and CEO, Apprisen Financial Advocates. "ID theft is alive and well, and anyone who doesn't think so is putting themselves at risk of being the next victim."

Of concern are the more than 30 percent of respondents who believe identity theft is declining or think they are immune because they've put one safety tip in place. These people are in definite need of education around identity theft protection.

To help meet that need, the NFCC and the Council of Better Business Bureaus (CBBB) have joined together to host Protect Your Identity Week (PYIW) October17-23. 175 events are being held in communities nationwide, including free shredding, educational workshops, credit report reviews, and responsible cell phone recycling. Consumers can locate an event near them by going to the map at www.ProtectYourIDNow.org. Additionally, the site is a resource for prevention tips, victim recovery tips, and includes the Identity Theft Risk Check quiz where individuals can assess their own personal risk of identity theft.

The actual survey question and results are as follows:

Q: I don't think I'm at risk of being a victim of identity theft because...

  • Identity theft is on the decline - 1%
  • My credit card company has systems in place that protect me - 9%
  • I don't carry my Social Security card in my wallet - 10%
  • I never open emails from unknown sources - 15%
  • I do think I am at risk of ID theft - 66%

Note: The NFCC's September Financial Literacy Opinion Index was conducted from September 1- 30, 2010 and answered by 1,352 individuals. For more information on ID theft and what to do if you're a victim, call 800.355.2227

About Apprisen
Apprisen Financial Advocates, a national nonprofit Financial Services agency, has been helping consumers manage their finances and get out of debt since 1955. Certified counselors provide money management, debt counseling, HUD-approved housing counseling and financial education. Services are provided in- person in 10 states through local offices and nationally by phone or via the Internet. The oldest nonprofit Financial Services agency in the country, Apprisen Financial Advocates is known in its local communities as Consumer Financial Services Service (CCCS). Accredited by the Council on Accreditation (COA), Apprisen is a member of the National Foundation for Financial Services (NFCC), the Better Business Bureau (BBB), and AICCCA. Information is available 24/7. Call 800-355-2227 or visit the website, www.apprisen.com. You can also follow CCCS/Apprisen on Facebook and on Twitter.

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